Pengaruh Media Sosial Terhadap Perilaku Swamedikasi Masyarakat di Apotek Mayang Sehat Sleman Bulan Desember 2025
Self-medication is self-administered treatment without a doctor's prescription. Self-medication is generally undertaken based on personal experience, family advice, or the influence of advertising and media promotions. The results of this study indicate a strong correlation between information and digital resources and self-medication decisions. Social media is one of the media used as an information source. The purpose of this study was to determine the influence of social media on self-medication behavior in the Mayang Sehat Pharmacy, Sleman, Yogyakarta. This study used a cross-sectional, descriptive-analytic observational method with a sample of 86 respondents who met the inclusion criteria. The data obtained in this study were primary data obtained directly from the respondents. Data analysis used Chi-square, based on scoring data obtained from questionnaires on social media exposure and self-medication behavior. The results were then analyzed to determine the influence of social media on self-medication behavior. The results showed a high level of social media exposure for 22 (25.58%), moderate for 30 (34.88%), and low for 34 (39.54%). The results of self-medication behavior were categorized as good by 61 (70,93%) respondents and categorized as bad by 25 (29,07%). The conclusion of this study is that there is an influence of social media exposure on self-medication behavior of the community at the Mayang Sehat Pharmacy with a p-value of 0.045. Keywords: Self-medication, Social Media, Behavior